Retail Merch & Private Label Apparel

There is a difference between a shop that prints merch and a shop that has to sell merch. We run currentfruitions and print Surf Ohio®, a family brand going since 1978 — which means we have carried the inventory, eaten the bad size run, and learned which decisions actually show up on a sales report.

Work behind this page

Surf Ohio® currentfruitions Woodward Cannabis Common Greens

Real clients, not stock logos. See what they said →

What we make

Private label apparel Hang tags & woven labels Relabeling & tag printing Folding, bagging & barcoding Retail packaging & boxes Product photography Shopify storefronts Look books & line sheets Stickers & inserts Wholesale collateral

Why this works

Retail quality is the baseline

Our own product runs on the same presses as your job. When you have to hang a shirt on a rack next to a national brand, “good enough for a giveaway” stops being a standard you can accept.

Tagless, bagged, barcoded

Relabeling, hang tags, poly bagging and barcoding are normal here, not exotic add-ons. If it needs to ship straight to a customer or a shelf, we can finish it that way.

Size runs that do not bury you

The fastest way to lose money on merch is a bad size breakdown. Our sizing guide includes a retail-specific distribution — light on the tails, deep in the middle, reprint what sells.

The store, not just the shirt

Identity, product photography, Shopify build and the print that goes in the box. We have done the whole chain for our own brands, so we know where it breaks.

Minimums & turnaround

Screen printing starts at 24 pieces per design; DTF and DTG have no minimum; embroidery starts at 12. Most printed pieces start at 100 (table tents 25; stationery and door hangers 250; EDDM 200), and signs, banners and stickers have no minimum at all. Turnaround runs 3–5 business days on digital print to 7–10 on apparel, from proof approval. Full detail on the pricing page.

Questions we get

Can you print tagless / relabel our garments?

Yes. Tag printing, woven label relabeling, hang tags, poly bagging and barcoding are all standard retail finishing for us.

What size breakdown should I order for retail?

Go light on the tails and deep in the middle — roughly S 12%, M 25%, L 28%, XL 22%, 2XL 9%, 3XL 4% — and reprint what sells rather than guessing wider up front. Our sizing guide has the full reasoning.

Do you do fulfilment?

We fold, bag, label and pack, and we can ship to you, to a store or to a warehouse. We are a production studio rather than a 3PL, so ongoing per-order fulfilment is a conversation rather than an automatic yes.

Can you build the online store too?

Yes — web and e-commerce is one of our eight service lines. currentfruitions runs on a Shopify storefront we designed, built and photograph ourselves.

We do not just print retail brands. We run two.