About the Studio

The short version. Traxler Graphics is a full-service design and print studio in Columbus, Ohio, run by Zachary Traxler — 20+ years in design and print production. We design brands, print them, and in two cases run them: currentfruitions and Surf Ohio® are ours, produced on the same equipment as your job.

01 — THE STUDIO

A design studio that owns presses

Most of the industry splits in two. There are design firms that hand you a PDF and wish you luck at the printer, and there are print shops that will run whatever file you send without telling you it is going to look bad. Traxler Graphics exists in the gap: we design the thing and we make it, which means the person choosing the ink knows why the logo was drawn that way.

That is not a marketing position. It is the practical reason our work comes out right — the handoff where jobs usually break simply is not there.

02 — WHO

Zachary Traxler

Twenty-plus years in design, print production and brand development. Zach quotes the job, designs the art, sets up the run and checks the output. When you email the studio, that is who answers.

He also teaches — graphic design and print production at the career-technical level in Columbus, coaching students toward Adobe Certified Professional credentials. It is worth mentioning here for one reason: teaching a process to teenagers forces you to actually understand it, and that shows up in how clearly a quote gets explained.

03 — PROOF

We do not just print brands. We run two.

currentfruitions — a design-led lifestyle brand owned and operated by the studio: identity, Shopify storefront, apparel production and content, all in-house.

Surf Ohio® — a family brand since 1978, reborn. We handle the apparel printing, merch, packaging and e-commerce that keep a 40+ year Ohio legacy moving.

Running retail brands changes the default. When you have to sell the shirt yourself, “good enough for a giveaway” stops being an acceptable standard — and your job gets the same press, the same inks and the same eye.

04 — HOW PRODUCTION ACTUALLY WORKS

In-house apparel, a partner network for everything else

Most shops are cagey about this, so here it is plainly. Apparel is ours — screen printing, DTF, DTG, embroidery and dye-sublimation run on our own equipment, under our own eye. Everything else is produced through specialist partners we have worked with for 10 to 20 years — offset and digital presses, wide format, die-cutting, bindery, packaging and structural work.

That is a deliberate choice, and it is better for you in three ways:

The right press, not the only press. A shop that owns one machine pushes every job onto it. We route each job to the press that genuinely suits the stock, the size and the finish.
No single bottleneck. When one partner is stacked up, your job moves. A one-shop operation with a full schedule has nothing to offer you but a later date.
Specialists, not generalists. The people running your foil-stamped cards run foil-stamped cards all day. Ten to twenty years of working together means we know exactly what each partner is best at — and what to keep away from them.

What does not change is who owns the job: one contact, one standard, one person checking the output before it reaches you.

Process	Where it runs	What it is for
Screen printing	In-house	Anatol and Roq automatic presses — crisp, durable, high-volume apparel
DTF & DTG	In-house	Direct-to-film and direct-to-garment for full-colour art at any quantity
Embroidery & dye-sub	In-house	Stitched logos for polos, hats and uniforms; all-over sublimation for promo
Offset & digital press	Partner network	Business cards, flyers, postcards, brochures, booklets, menus, stationery
Specialty finishes	Partner network	Raised foil, spot UV, soft-touch, painted edge, die-cut, duplexed stocks
Bindery & mailing	Partner network	Folding, scoring, perforating, saddle-stitching, EDDM and addressed mail
Wide & large format	Partner network	Banners, yard signs, decals, posters, trade-show graphics, table covers
Packaging & promo	Partner network	Custom boxes, mailers, pouches, roll stock, drinkware, promo goods

Every job is overseen by a 20-year print hand regardless of which press it runs on. We will always tell you which is which.

05 — HOW WE WORK

Brief to delivery

Brief. Tell us the project, quantity and deadline. We scope it fast — usually same business day.
Design. Concepts and print-ready art from a 20-year design hand. A design review is free on every order.
Proof. Nothing hits a press until you approve a proof. The approved proof is the reference for everything after.
Produce. Run on the right press for the job and watched closely, not queued and forgotten.
Deliver. Packed, shipped, or ready for pickup by appointment — on time.

06 — STUDIO FAQ

Who runs Traxler Graphics?

Zachary Traxler — a designer and print production hand with 20+ years in the trade. He quotes the work, designs the work, and watches it run. There is no account manager layer between you and the press.

Do you print everything yourself?

Apparel, yes — screen printing on Anatol and Roq automatics, DTF, DTG, embroidery and dye-sublimation all run on our own equipment. Everything else is produced through specialist partners we have worked with for 10 to 20 years: offset and digital presses, wide format, die-cutting, bindery and packaging. We are open about that because it is an advantage, not a compromise — see below.

Why should a design studio print, or a print shop design?

Because the handoff between the two is where most jobs go wrong. A designer who has never watched a press does not know why a hairline rule disappears or why that gradient banded. Doing both under one roof removes an entire category of problem.

Do you take on small jobs?

Yes. One business card design, ten stickers, a single banner. We would rather earn a small job well than turn away the person who later needs a whole brand.

Design, print, and the brands we run ourselves.