CASE STUDY — SEXTON’S PIZZA
Restaurant merch with no boxes in the back.
Sexton’s Pizza fans can buy the shirts and hats online. We designed the collection, listed it on currentfruitions.com and print each order in Columbus as it sells, so Sexton’s never had to build a store or buy inventory.
- Client
- Sexton’s Pizza
- Locations on the merch
- Columbus, OH and Clearwater, FL
- What we made
- Collection design, product listings, print-on-order
- Where it sells
- currentfruitions.com
The idea
Regulars at a good pizza place will wear the shirt. Most restaurants never sell one, because a merch store means buying inventory in every size, building a website and packing orders. Our Sell Merch Online service takes all of that off the table.
What we made
- The collection. A surf van tee on Comfort Colors 1717, a Clearwater, FL tee and crop top, and a Columbus, OH hat in cream and red.
- The listings. A collection page on currentfruitions.com with product images, sizes and checkout already working.
- Print-on-order. When someone buys, we print it in Columbus and ship it, usually within 7–10 business days.
Why it works
There is no stack of unsold smalls in a back room, because most items are made to order. The restaurant shares one link on its menu, website and Instagram, and we handle the rest. It is the same system we run for our own brands, currentfruitions, Surf Ohio® and Ten Dollar Tee.
If it can be printed, we make it.
One studio for brand, print, apparel, and web — in Columbus, Ohio.
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